The Icarus Deception: How High Will You Fly? by Seth Godin.

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You git a passel of dese an you c'n fly lak de eagles high, high ober de eart das what de eagles mean on dese monies.

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"In the old days, you'd buy some tv and print media and stack 'em high and let 'em fly, " said Debra Sandler, chief consumer officer for Mars Chocolate North America.

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"You can fly from Shanghai to Frankfurt or from New York to Charles de Gaulle and then connect to the high-speed train, " says Pepy.

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