So how can you tell if a job posting is insincere?

WSJ: Fake Job Postings Dot Popular Job Boards

Attack it directly, or rope-a-dope it with insincere calls for more studies, as you've been doing.

FORBES: Digital Rules

"If you're filming in London people are so often insincere because they are taken over by the crews, " he said.

BBC: Newsbeat - Entertainment - Jamie Oliver defends new series