RESPONSE- United has not been playing catch up as they were the first American Carrier to offer a lie flat business class product in 3 cabin Business, which makes me believe you were originally a Continental flier if you were unaware of this.
At a routine level, men lieto get women in bed ("you're beautiful, " "my wife doesn't understand me"), lie when they are there (witness the hilarity that greets Jim Carrey's "I've had better" to a postcoital inquiry in the movie Liar Liar), and lie afterward ("I'll call you in the morning").