If widget-based ads are yourthing, you might want to hold off until the big manufacturer roll-out next year, or you could always consider that Google option.
But for a little while longer we want them to be able to live in a world where those towers are still standing, where a blue September sky doesn't send a chill down your back and where the scariest thing they have to worry about is the big, noisy dog next door.
Rather, it is about the space of content marketing, why it is the nextbigthing, and how you are missing out big time if you are not pushing your content into the marketplace.