While Iomega has done a good job of building its Zipdisk brand over the past several years, it made a critical error when it reduced the prices on the drive and pinned its hopes for a long-term revenue stream on sales of disks.
Essentially a floppy drive on steroids, the inexpensive Zip stores 100 megabytes--or about 70 times the capacity of a standard floppy--on a single disk.