The force faced criticism in 2008 when it introduced zip-up black shirts and combat trousers.

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But when I needed to punch it up to zip around a lumbering tractor-trailer on the freeway, the Focus Electric takes off like a rocket.

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So, as students zip up their backpacks for a return to the classroom, it's a good time for any traveler to pack up a trunk and visit one of these bustling campus locations.

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GMBuyPower requested my Zip Code, thought a long minute on it, then served up the names, addresses and phone numbers of three local dealers.

FORBES: Test drive

While the website allows viewers to look up their representatives by zip code or state, it is lacking information on who is currently running this year.

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But a little scratching on the gold-plate of this ideal reveals it for what it is: a modern targeting technique, albeit a big step up from zip-codes, but certainly neither an answer to what consumers expect of brands in the digital space nor a guarantee of increased attention or ad contagion of the desired viral variety.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'

In defense of the candidates, it's true that they have so far resisted wearing those fake turtle necks with zip-up collars that are so popular this year.

WSJ: How Mitt Romney and Rick Santorum Should Be Dressing | Moving Targets