The Coolpix 4800 has a resolution of "only" four megapixels, but they do toss in an 8.3x optical zoom lens (it's actually the smallest digital camera with that much optical zoom), which is nice since once most consumers realize they don't need more than four or five megapixels stuff like optical zoom and lens quality is going to be become a bigger and bigger deal.

ENGADGET: blogger-avatar

The 2x optical zoom is equivalent to a 32mm-64mm lens on a standard 35mm camera, and a 3x digital zoom will help the shutterbug zero in on faraway details.

FORBES: Ten O'Clock Tech: New Digital Camera Uses Tiny Memory Card

The slim, super-stylish Cyber-shot WX300 camera is the world's smallest and lightest digital still camera that packs a powerful 20x optical zoom range.

ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus

Other features include Digital Zoom and a setup for creating "slide shows" with images from a digital camera.

FORBES: Thinking Outside The HDTV Box

The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm), which provides a focal range to capture most any situation.

ENGADGET: Canon PowerShot A2500, ELPH 330 HS, 115 IS point-and-shoots debut ahead of CP+

The Easyshare-One might just be the big digital camera surprise of CES. It's only a 4 megapixel camera with 3x optical zoom and full motion video capture, but it's everything else about this camera that's dropping jaws.

ENGADGET: Kodak @ CES - Easyshare One Wireless Camera

Additionally, the RX1 camera features By Pixel Super Resolution digital zoom technology, which allows for magnification of image size without sacrificing pixel count.

ENGADGET: Sony's Cyber-shot RX1 compact camera packs a full-frame sensor, 'fits in your palm' (hands-on)

The PowerShot A85 - Their new four megapixel replacement for the A70 (which was the best-selling digital camera in the US last year), the A85 has a 3.2x optical zoom lens and a 1.8-inch LCD screen.

ENGADGET: Canon's new digital cameras