Japanese advertisement management relies on self-discipline and external discipline that includes three levels: industrial self-discipline control, administrative guiding and legal regulation.
日本的广告管理主要是由自律与他律构成的，主要有三个层次，一是行业自律控制，二是行政指导，三是法律法规调整。
This paper analyzes the advantages enjoyed by the magazine South China Fruit in its advertisement management and advances 6 strategies for its improvement.
本文分析了《中国南方果树》经营广告的优势，提出了经营广告的6条对策。
Advertisement management is an important means to strengthen publishing houses.
广告经营是增强刊社实力的重要手段。
Advertisement management is an important means to strengthen publishing houses.
广告经营是增强刊社实力的重要手段。
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