Have you ever walked into an Apple Store?
你走进过苹果的专卖店吗？
The Apple Store, however, is another matter.
然而，苹果零售店却完全是另一回事。
They stand in line for the latest iPhone at the Apple store.
他们在苹果商店门口排队买最新款的苹果手机。
OK, so how do you submit your application to Apple Store now?
现在的问题是，如何把你的应用程序提交到苹果商店中？
But did you know you can order (and eat) a pizza in an Apple store?
但是你知道你可以在苹果专卖店里点披萨外卖(并且吃掉它)吗？
It looked like an Apple store.
它看起来像苹果专卖店。
Another Apple Store, four miles away, is also packed.
而四英里以外的另一个苹果专卖店里也是人满为患。
My girlfriend is dragging me to the opening of the new Apple store in Shanghai.
我女朋友要拉我去看上海新苹果商店的开业。
After seeing this, the fake Apple store in Kunming isn't so impressive anymore.
看了这家店后，昆明那家假冒的苹果店就算不上什么了。
I made an appointment with Apple Store and they replaced my iPad with a new one.
我和苹果专卖店约定，他们同意给我换台新的。
Staff in the original fake shop believed they were working in a real Apple store.
假冒苹果专卖店的员工甚至认为他们是在正规商店工作。
It had the classic Apple store winding staircase and weird upstairs sitting area.
这些商店有典型的苹果螺旋楼梯和奇特的楼上休息区。
The store doesn’t attempt to use the full “Apple Store” name and is instead called “Sinzd.”
这家店铺没有完全使用“苹果商店”的名字，而是叫做“Sinzd”。
More iPhone buyers are expected to queue outside the Chermside Apple Store at 8am on Friday.
预计，更多的手机购买者会周五早上8点在Chermside苹果销售店外排队。
People come to the Apple Store for the experience - and they're willing to pay a premium for that.
人们去苹果店的原因是为了体验那种感觉——而且他们愿意为此付出溢价。
"Steve visits the Apple store in Palo Alto frequently," said Mr. McKenna, a former consultant to Apple.
“史蒂夫会经常来PaloAlto市的苹果商店，”前苹果公司顾问McKenna说。
“Steve visits the Apple store in Palo Alto frequently,” said Mr. McKenna, a former consultant to Apple.
“史蒂夫会经常来PaloAlto市的苹果商店，”前苹果公司顾问McKenna说。
The new Apple Store in Shanghai, for example, looks much more like a showroom than a place to buy anything.
例如，上海新开的苹果店看起来更像是商品展示室，而不像是购物商店。
"Apple never writes' Apple Store 'on its signs - it just puts up the glowing, iconic fruit," wrote BirdAbroad.
BirdAbroad说苹果公司从来不在门前写“Apple Store”——它只需要把那个标志性的水果放出来就可以了。
I asked a friend that works at the local Apple store about it, and his words were "Dude, you killed your battery".
我问了在当地苹果店工作的朋友，他说，老兄，你这样是在糟蹋电池。
At long last, users can buy an iPhone 3g via the online Apple Store and have it delivered straight to their doors.
终于，用户可以通过Apple在线零售店购买iPhone3g并享受直接送货上门的服务。
Almost all are design patents, running the gamut from MP3 players to power adaptors to the stairs in the Apple Store.
这些基本上全是设计专利，从MP3播放器到电源适配器，甚至是苹果商店的楼梯无所不包。
So the challenge for retailers isn't "how do we mimic the Apple store" or any other store that seems like a good model.
因此，对于零售商的挑战不是说“如何模仿苹果商店”或者模仿其他一些看似不错的商业模式。
Mashable's Christina Warren helpfully suggests that outlets located near a big Apple Store are likely to be less crowded.
科技博客Mashable的克里斯蒂娜•沃伦为大家提供了一条有用的建议：大型苹果零售店附近的运营商门店可能没那么拥挤。
While their previous methods of distribution have been successful, not every city in the US has a Best Buy or an Apple store.
虽然他们早期的销售方法是成功的，但不是所有的美国城市都有百思买或者苹果旗舰店。
People forget that the Apple Store encountered some bumps along the way. No one came to the Genius Bar during the first years.
人们忘记了苹果商店一路走来的不易。
Just this past week, Chinese authorities have identified 22 retail outlets in Kunming city copying the the iconic Apple store.
就在上周，中国相关部门在昆明查处了22家假冒苹果(Apple)零售店。
Just this past week, Chinese authorities have identified 22 retail outlets in Kunming city copying the the iconic Apple store.
就在上周，中国相关部门在昆明查处了22家假冒苹果(Apple)零售店。
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