Channel brand plan and reward operation.
渠道品牌的策划及奖励运作。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
本文清晰地界定了电视频道品牌的概念，创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
In the third part, the core concept is involved in the full elaboration and analyzes the characteristics of the channel brand to distinguish it from other brand concepts.
第三部分对全文涉及的核心概念作阐述，分析频道品牌化的特征以区别于其他品牌化概念，进而分析几组与之相关的概念。
Many television stations turn to the context of the market from the profession turn, have chosen to set up channel brand as the only way forward in the face of competition.
许多电视台在频道专业化背景下走向市场，面对竞争，纷纷选择建构频道品牌化作为前行的必经之路。
The propaganda film of TV channel image is an important component of the overall TV program packaging which plays the role of creating channel image and establishing channel brand.
电视频道形象宣传片是电视整体包装的一个重要的组成部分，它有着塑造频道型形象、树立频道品牌的作用。
Advertising in aircraft "is a unique way to reach a very affluent customer and allows a brand to differentiate its delivery channel over a competitor, " Thiel says.
飞机上的广告是一个独特的方式来接触到顾客，并使一个品牌因其特殊的传输通道来超过竞争对手，”泰尔说。
Successful retailers are ones where the consumer is learning to shop the brand, not the channel.
成功的零售商是让消费者在他们那里认识到买的是牌子而不是渠道。
Television advertising is important for market entry to establish brand recognition; however, this channel is losing its effectiveness.
电视广告对于进入市场，建立品牌认知是很重要的；然而，这种媒体逐渐失效。
So if you talked to marketing people, it is basically a communication channel, you know, spreading information, increase brand awareness.
好比如果你和一个做市场的人说互联网，那么互联网就是一个基本的与外界沟通的渠道，分享信息，提高品牌价值。
In this final moment of reckoning, multi-channel companies whoseoffline business has already established a strong brand and loyal customers areless likely to lose out on the sale.
在这种结算的最后时刻，对于线下销售建立很好品牌的多渠道的公司，它的忠诚客户在销售过程中不太可能失去。
The biggest challenge with the cable channel will be to see whether Oprah's brand can survive independently from the star herself.
对有线电视的最大挑战就是看奥普拉品牌是否能不依靠明星自己生存下去。
But with vast Numbers of visitors and a strong brand, why is there such widespread disagreement over whether LP can morph into a true multi-channel travel content brand?
然而拥有大量的支持者和知名的品牌，为什么人们广泛地认为Lonely Planet不能够建立一个真正的多渠道旅游内容品牌呢？
The city television medias have not enough channel resource and operating funds, and it is very hard for them to build brand.
地市级电视媒体由于频道资源短缺、内容经营资金匮乏，品牌建设步履艰难。
The National Geographic Channel will air a brand new series this month.
本月份，国家地理频道将播出全新系列节目。
Brand people can trust, it was decided to put a certain period of time to this channel, this column rather than the others.
品牌能给人信赖感，促使人们决定把某段时间交给这个频道、这个栏目而非其他。
Many aspects go on feasible exposition from market orientation, products life cycle, brand, price, channel, promotion etc.
从市场定位、产品生命周期、品牌、价格、渠道、促销等多方面进行了可行性阐述。
If this problem can not be solved properly, it will not only ruin the selling channel established by the enterprise but also bring bad effects to the brand of the enterprise.
这种现象如果处理不好，生产厂家建立的商品销售渠道就有可能受到危害，对企业的品牌也会有不良影响。
Open more new wood sales network channels, consider joining building materials supermarket market, forming channel multiplication advantage, and with the designer completes the brand show.
开拓更多新的木门销售网络渠道，考虑加入建材超市市场，形成渠道多元化优势，并借助设计师做好品牌的展示。
Therefore the future channel column eyes management strategy will be converted toward diversified brand column eyes by the pure column eyes syndication.
因此，未来的频道栏目经营策略将由单纯的栏目联播向多元化品牌栏目转化。
It competes intensely in the household appliance market of our country, and the competition in price and advertisement and promotion and brand have transfer to sales channel.
我国家电市场竞争十分激烈，已经从价格竞争、广告促销竞争、品牌竞争，转向了营销渠道竞争。
But the strategic superiority of brand will decide the channel whole for be subjected to many advertent attraction and advertise the company to the attention that market choose.
而品牌战略的高下将决定频道整体对于受众注意的吸引力，以及广告商对市场选择的注意力。
A good product and good reputation, proper brand promotion, to build their own sales channel, through the agent, media cooperation means of brand promotion.
有了好的产品以及好的口碑，进行适当的品牌推广，建立自己的销售渠道，通过代理商、媒体合作等途径进行品牌推广。
According the condition of international animation and comic market, there are three market strategy, brand market strategy, distributing channel strategy, promotion strategy.
就目前动漫市场的情况来看，动漫产品的营销策略可以归纳为三大策略：品牌营销策略、分销渠道策略和促销策略。
This text starts with traffic cases of "traffic topic" from traffic channel of Hunan radio station, analyzes many kinds of tactics to mould brand column of radio.
本文从湖南交通频道《交通话题》的个案入手，解析了塑造品牌栏目的多种手法。
This article also introduces the case of television direct sale to discuss the interactive dissemination of the brand in the traditional channel and new channel respectively.
而且还以电视直销为例，就新兴渠道品牌传播互动模式进行了探讨。
Finally by exploring the inspiration of channel shaping with the brand culture, some Suggestions and advisory opinions were proposed.
第四部分通过分析品牌文化对频道塑造的启示，对东方卫视提出了一些建议和参考。
The face of fierce competition from the domestic hotel market, effective channel is to build standardization of hardware hotel brand to enhance the competitiveness of China's Hotel Group.
面对国内饭店市场的激烈竞争，通过饭店硬件标准化建设来提升品牌竞争力是我国饭店集团行之有效的渠道。
I very fierce in national electric market competition, own to promote the competition, brand competition from price competition, advertisement, have turned to the channel competition of marketing.
我国家电市场竞争十分激烈，已经从价格竞争、广告促销竞争、品牌竞争，转向了营销渠道竞争。
I very fierce in national electric market competition, own to promote the competition, brand competition from price competition, advertisement, have turned to the channel competition of marketing.
我国家电市场竞争十分激烈，已经从价格竞争、广告促销竞争、品牌竞争，转向了营销渠道竞争。
应用推荐