Make the event plan, including event theme, venue selection, time arrangement, marketing, sponsorship, supplier, volunteer, on-site adjustment, and close-down.
展会方案制定,包括选主题,选会址,时间安排,活动安排,区域规划,市场调查,推广方案,赞助,供应商,售票方式,志愿者招募,会场布置,以及收尾。
In Taiwan, 7-11 has the most complete marketing plan of LOHAS, it starts from the event "Simple Life" in 2006. Thus, this research takes 7-11 as an example.
台湾的LOHAS行销目前做的堪称完善的是7 - 11,从2006年的“简单生活节”开始,7 - 11便展开了LOHAS生活提案的企画,因此本研究将7 - 11作为研究案例。
In Taiwan, 7-11 has the most complete marketing plan of LOHAS, it starts from the event "Simple Life" in 2006. Thus, this research takes 7-11 as an example.
台湾的LOHAS行销目前做的堪称完善的是7 - 11,从2006年的“简单生活节”开始,7 - 11便展开了LOHAS生活提案的企画,因此本研究将7 - 11作为研究案例。
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