In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.
从搞好市场营销的要求出发，对博弈论在创建营销价值网、帮助市场挑战者正确决策、科学选择总体进攻战略等方面的应用进行探讨。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
Forth, analyzes personal selling ethics through game method and builds three game models, including the static game model for personal selling based on marketing ethics .
第四，将博弈分析方法用于人员推销道德研究中，建立了基于道德的人员推销道德静态博弈模型并；
Through the using of game theory, this paper has explained free-riding situation which existed in marketing team, and described incentive mechanism of marketing team based on two assumptions...
文章运用博弈论，解释了营销团队中存在的搭便车现象，并阐述了在两种人性假设基础上的营销团队激励机制。
Through the using of game theory, this paper has explained free-riding situation which existed in marketing team, and described incentive mechanism of marketing team based on two assumptions...
文章运用博弈论，解释了营销团队中存在的搭便车现象，并阐述了在两种人性假设基础上的营销团队激励机制。
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