A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.
广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。
The hard-sell approach involves the use of direct, forceful claims regarding the benefits of the advertised brand over competitors' offerings.
强行推销法针对广告品牌优于竞争对手产品方面进行直接、有力的宣传。
This article is to introduce the stylistic features and functions of the Hard-Sell advertisement.
本文旨在介绍这一类广告的风格特点和功能。
They sell hard-core pornography.
他们出售赤裸裸的色情物品。
When you buy high and sell low, it's really hard to generate returns, even if you do it with great enthusiasm.
当你高价买入低价卖出时，即使你带着极大的热情做它，也很难产生收益的。
Play may not be a hard sell to kids.
对于孩子们来说，玩耍并不是强人所难。
Vegas can be a hard sell to people who have the stereotypical casino view of it.
维加斯城对于脑中只有赌场的刻板印象的人来说，很难作为卖点。
You'd be a terrifically hard sell even for the most accomplished matchmaker.
即使是最能干的媒婆，要把你推销出去也相当困难。
He acknowledges that such an approach might be a hard sell in the enterprise, but states that it “more closely maps onto the reality of the way businesses operate and interoperate”.
他承认这样一种方法可能很难在企业内推广，但是又表示它“更紧密地映射到了业务操作和互操作的实际发生方式”。
Equally candidly, many bosses admit that the crisis is giving them a chance to restructure their firms in ways that they should have done before, but found a hard sell when things were going well.
这是个痛苦的抉择，同样坦率地说，许多老板承认，这场危机使他们有机会对其企业进行以前应该做的调整，从前事情进展顺利的时候,调整曾很难被接受。
It does, however, suggests that god isn't going away, and that atheism will always be a hard sell.
然而，这的确表明：神灵不会消失，无神论也将总是难以推销。
The lawmakers cautioned, however, that such a deal could be a hard sell, given the widespread opposition to Mr. Zelaya in Congress.
然而，议员们警告说，这样的交易对普遍反对塞拉亚先生的国会来说是很难达成的。
The lack of data leaves prospective buyers at loss when faced with a hard sell from buyers -- and may keep the developers, themselves, from sensing the extent of their overbuilding.
数据的匮乏会令可能的买家在遇到花言巧语的推销时上当，也会令开发商自己无从了解供大于求的程度。
But these plans may turn out to be a hard sell.
但是，这些计划可能很难有说服力。
1：I wanted a cheap car without a lot of extras. But the salesman gave me a hard sell so I ended up with stuff I didn't need, like leather seats, a sun roof and a lot of other things.
大家都听懂了吗?他原来只想要一辆没什么额外设备的廉价车，但是结果却买下了皮座椅、天窗之类那些并不必需的设备。 什么原因迫使他多花钱买这些装置的呢?那得归究于推销员的强行推销手段了。所以这儿hard sell意思就是“强行推销”，也就是硬让别人买东西。
I wanted a cheap car without a lot of extras. But the salesman gave me a hard sell so I ended up with stuff I didn't need, like leather seats, a sun roof and a lot of other things.
我本来只想买一辆没什么额外设备的廉价车，可那个推销员软磨硬泡让我买下了皮座椅、天窗之类那些并不必需的设备。 什么原因迫使他多花钱买这些装置的呢?那得归究于推销员的强行推销手段了。所以这儿hard sell意思就是“强行推销”，也就是硬让别人买东西。
“It’s a hard sell, because atfirst it’s obvious it won’t work, ” he said. “But my hope is that this is so simple they will have to put it in their portfolio to explore.”
他表示：“这让人有点难以接受，因为在开始这种方法行不通，但是，我认为，大家将不得不把它作为探索的领域之一，这太简单了。”
Despite the united front at the G20 bash, multilateralism remains a hard sell when the time comes to stump up.
尽管在G20峰会上大家众志成城，但是真正到了要掏腰包的时候多边政策还是要靠硬性推销来实现。
And in poor countries, the high initial cost of WiMax devices compared with mobile phones will make it a hard sell, he says.
他说，在穷国，与手机相比，WiMax设备高昂的初装费使其难以打开销路。
And instead of a hard sell "buy this product" approach, you're getting attention by providing a valuable service.
而不是采用强硬推销“购买此产品”的方法，通过提供有价值的服务，你越来越引起重视。
Sometimes it's a hard sell up front " What do you mean we have to use this framework?"
有时，这种规定难以推行“你的意思是我们必须使用这个框架？”
Given that our brains seem hard-wired to remember singular tragedy over incremental success, it's a hard sell to convince anyone that the past 10 years are worthy of praise.
就算我们的脑袋是木头做的，只记得住那些超越累积成就的巨大灾难，也很难让人相信过去10年值得褒奖。
They are certainly giving the book the hard sell, with advertisements every night on TV.
他们用硬推销术宣传这本书，每天晚上都在电视上登广告。
Learn the art of selling yourself indirectly, by persuasion and example rather than by the hard sell.
学习间接推销自己的方法，要运用说服和楷模的方法，而不要强迫推销。
Cons: Mechanical complexity; tiny engines are a hard sell in the U.S. market.
劣势：机械结构复杂；微型发动机在美国市场销路不好。
Cons: Mechanical complexity; tiny engines are a hard sell in the U.S. market.
劣势：机械结构复杂；微型发动机在美国市场销路不好。
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