Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。
Lifetime Value is typically used to judge the appropriateness of the costs of acquisition of a customer.
生命周期价值通常用来判断拉顾客的成本是否合适。
Customer lifetime value tells you just how important they are, and should help you create plans to retain a maximum number of them.
顾客终生价值正是告诉你顾客多么宝贵,并帮助你制定计划来保留最大数量的顾客。
Customer value Management is the ongoing dynamic optimization of the value of a portfolio of customers throughout their lifetime with your company.
顾客价值管理是指对客户群对于公司终生的价值不断的动态优化。
Customer lifetime value (CLV) is the key concept within CRM and it has become a main study area of CRM.
客户终身价值(CLV)是CRM中的一个核心概念,是当前国内外CRM研究的一个重要分支。
At last, the paper constructs models of all kinds of customer values and a model of customer total value on the basis of customer lifetime.
在此基础上,本文构建了各类价值测算模型及基于客户整个生命周期的总体价值测算模型。
Customer lifetime value and economies of depth are offering a new management perspective and model for enterprises.
顾客终身价值与深度经济正成为企业管理新的思路和模式。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
对客户价值的计算是有效实施客户关系管理的基础,许多学者在客户生命周期价值方面进行过深入研究。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
对客户价值的计算是有效实施客户关系管理的基础,许多学者在客户生命周期价值方面进行过深入研究。
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