This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
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