Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.
当然，儿童向的广告中理性诉求是有限的，因为大多数广告用情感和间接方法对心理状态或联想产生诉求。
Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.
研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。
From Facebook to Instagram, the medium refocuses our attention on videos and images, rewarding emotional appeals—'like' buttons—over rational ones.
从Facebook到Instagram，这种媒体将我们的注意力重新集中在视频和图像上，奖励情感诉求，而不是理性的诉求，例如“点赞”的按钮。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
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