Even the softer measures of earned/social media get translated into KPIs and optimized mostly because we can, but also because those metrics can provide illumination and insight when used correctly.
虽然有效的软措施可以转化为关键考核因素并进化优化主要是因为我们能做到这点，但同样也是因为这些指标可以给予我们启发，如果我们使用正确的话。
Among the recommendations at the end of the survey is for management to incorporate a "listening system" to capture social media data and transform it into metrics.
调查报告在结尾处建议管理层引入“倾听机制”，捕捉社交媒体信息，并将其转换成图表。
Another finding in the Conference Board survey is that at the senior management level, most companies are not gathering and circulating reports containing summary metrics from social media.
世界大企业联合会的调查还发现，大多数企业高层都不会开会传阅社交媒体的分析图表。
Another finding in the Conference Board survey is that at the senior management level, most companies are not gathering and circulating reports containing summary metrics from social media.
世界大企业联合会的调查还发现，大多数企业高层都不会开会传阅社交媒体的分析图表。
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