Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
挖掘旅游产品的文化价值,提高游客的让渡价值,进行“文化休闲”定位,走整体营销之路,是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.
挖掘旅游产品的文化价值,提高游客的让渡价值,进行“文化休闲”定位,走整体营销之路,是提高城市旅游竞争力的重要途径。
The paper analyzes the status quo of the cultural image of tourism in Wuhan and puts forward the basic thought that "building the cultural image of urban tourism by promoting cities".
本文分析了武汉旅游文化形象的现状,提出了“以城市推销促城市旅游文化形象建设”的基本思路。
Modern Shanghai was modern Chinese economic center and cultural center. It was the city of the most developed urban tourism of the whole country and had concentrated history of China for a century.
近代上海是中国经济中心和文化中心,她是全国都市旅游最发达的城市,她浓缩了百年中国的历史。
Garden History, Recreation Interpretation, Leisure Farm, Ecotourism, Culture Tourism, Urban Tourism, World Heritage and Tourism, Marketing of Cultural …
文化创意行销世界遗产与观光都市 观光文化 观光生态 旅游休閒农场庭园史 旅游心理学 休閒美学 。
Garden History, Recreation Interpretation, Leisure Farm, Ecotourism, Culture Tourism, Urban Tourism, World Heritage and Tourism, Marketing of Cultural …
文化创意行销世界遗产与观光都市 观光文化 观光生态 旅游休閒农场庭园史 旅游心理学 休閒美学 。
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