But it will be worthwhile if consumers prove willing, as they seem to be, to pay more for products with health benefits.
如果消费者愿意(消费者似乎愿意)花更多钱购买具有健康功效的产品，则之前的努力便是值得的。
People find that health insurance plans are often more willing to pay for short-term therapies than for longer-term treatments.
人们发现，比起长期治疗，健康保险计划往往更愿意支付短期疗法。
People find that health insurance plans are often more willing to pay for short-term therapies than for longer-term treatments.
人们发现，比起长期治疗，健康保险计划往往更愿意支付短期疗法。
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