If you want my guess: some marketing bright spark tried "round pound" pricing and was surprised to find that it worked.
如果让我来猜，估计情况是这样的：一些市场营销“天才”试了试“整数价”，然后惊讶地发现，这招居然很管用。
That points to his next insight, that the commercialisation, diffusion and use of inventions is of more value to companies and societies than the initial bright spark.
这个为他下个深入的观点进行铺垫。对公司和社会来说，比起最初闪现的发明火花，更具价值的是科技走向商业化，并被广泛运用。
An insight from a bright spark in a research lab in Bangalore or an avid mountain biker in Colorado now has a decent chance of being turned into a product and brought to market.
班加罗尔实验室里的灵光乍现或者科罗拉多山地自行车迷的渴望现在都有了足够的机会成为产品并被推向市场。
Nora's a bright spark; she found a way of re-using old paper in the copying machine.
娜拉很聪明，她找到了在复印机上重新使用旧纸的办法。
Nora is a bright spark; she found a way of re-using old paper in the copying machine.
娜拉很聪明，她找到了在复印机上旧纸再次使用的办法。
Nora is a bright spark; she found a way of re-using old paper in the copying machine.
娜拉很聪明，她找到了在复印机上旧纸再次使用的办法。
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