Value: Does the customer know the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, what will be their reward?
价值：顾客知道交易价值、成本、收益、需做出何种牺牲、将得到什么补偿吗？
We unlock this customer value by looking way beyond the value of a transaction.
通过寻求超越单一生意价值的方式，我们释放这种顾客价值。
We unlock this customer value by looking way beyond the value of a transaction.
通过寻求超越单一生意价值的方式，我们释放这种顾客价值。
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