METHODS: Theory of customer value management and customer value analysis were applied in combination with the actual situation of pharmaceutical enterprises.
方法：应用顾客价值管理和顾客价值分析理论，结合医药企业的实际情况进行分析。
One side, it will strengthen and solidify the core status of the customers' requirements and increase the status of key customer value management in customer relationships management;
一方面，它强化和巩固了以“客户需求”为中心的营销理念，增强了关键客户价值管理在客户关系管理中的地位；
One side, it will strengthen and solidify the core status of the customers' requirements and increase the status of key customer value management in customer relationships management;
一方面，它强化和巩固了以“客户需求”为中心的营销理念，增强了关键客户价值管理在客户关系管理中的地位；
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