The display is the most visible part of any digital signage system.
显示屏是所有数字标识系统最显眼的部分。
Other parts of the market think of digital signage as a broadcast medium.
其他部分的市场把数字标牌看作广播媒介。
Digital signage has become part of nearly all urban and suburban environments.
数字标识几乎已经成为所有城市和郊区环境的一部分。
Digital signage should be thought of as one component of the overall sign industry.
数字标牌应该被看做整个标识行业的一个组成部分。
Architecturally integrated-digital signage integrated into a building's architecture.
建筑一体化——把数字标识集成到建筑结构中。
Most digital signage failures are situations involving poor due diligence and business planning.
大多数失败的数字标牌案例都是因为较差的服务和业务规划造成的。
It is up to sign shops-not the customers themselves-to make the case for the ROI of digital signage.
数字标牌的ROI是由标识商铺决定的，而不是由客户自身决定。
If software is the brain, then connectivity to the Internet is the nervous system of digital signage.
如果软件是大脑，那么网络连通性就是数字标牌的神经系统。
Ultimately, digital signage does a lot of the same things static signage does, just with dynamic movement.
数字标牌的很多功能基本上都是静态标识已经实现了的，它只是带有动态显示而已。
The addition of digital signage can make a sign shop more profitable and help it retain existing customers.
数字标牌业务的扩增能够为标识商铺创造更大的利润，同时有助于挽留现有客户。
While similar technology is being used in digital signage, it's still years away from showing up in consumer TVs.
即使相似的技术已经运用于数字播放系统，但是要在普通消费者的电视上普及还需要一定的时间。
This session will explain how to foster consensus in an organization to move a digital signage project forward;
本次会议将解释如何促进组织达成共识，推进数字标牌项目；
Most hardware manufacturers and software developers sell their products for digital signage through distributors.
大多数硬件制作商和软件开发商都是通过经销商将产品卖给数字标牌供应商的。
What guidance do you give your customers about the content they should use on basic digital signage installations?
关于在电子标牌设备上应该使用什么内容，你们给客户什么指导？
In digital signage, video analytics can recognise certain personal characteristics to provide a more targeted advert.
对于数字标牌的应用，视频分析可以识别特定个人特征，以便提供更有针对性的广告。
Integrated digital signage is implemented to direct visitors the shortest routes to destinations within the building.
集成式数字标识可为顾客提供最短线路的引导。
There has been surprisingly little research with regard to digital signage as an asset in support of urban landscapes.
很少有研究将数字标识作为一项技术来支持城市景观。
Software provides the 'brain' of a digital signage system, including the management, scheduling and distribution of content.
软件相当于数字标牌系统的‘大脑’，它包含内容管理、调度和分配的功能。
Over the years digital signage in public places has become an increasingly common sight in shopping centers around the world.
多年来，在遍及世界各地的购物中心里，置于公共场所的数字标识系统越来越常见。
Digital signage providers need to differentiate themselves by offering full turnkey systems, rather than just stand-alone products.
数字标牌供应商需要通过提供完整的系统，来区别于其他供应商，而不只是提供单独的产品。
Digital signage has found success where it can provide relevant, targeted messaging to the right viewers at the most appropriate time.
数字标牌的成功之处就在于，它能够在最恰当的时间为参观者提供相关的、有针对性的信息。
It is important to keep in mind their customers will not abandon static signs, but rather add digital signage to their communications mix.
记住很重要的一点，客户不会舍弃静态标识，而是将数字标牌扩增到他们的经营业务中。
Digital signage, based on the position, is an important part of the site marketing mix to activate, participate and encourage the plug-in.
基于位置的数字标牌——激活、参与并鼓励插件的数字标牌是现场营销组合的重要组成部分。
Most dedicated digital signage companies, let alone most traditional sign shops, do not have mastery over all of the elements of the medium.
大多数专门从事数字标牌的企业尚且没有掌握媒介的所有要素，更不要说绝大多数的传统标识商铺了。
To truly succeed in digital signage, a company must understand the various elements and be able to convey their value to customers who will pay for it.
要想在数字标牌领域取得成功，企业必须了解所有相关要素，并且能够将其价值带给客户。
While digital signage should not intimidate signmakers, it does represent a somewhat tangled web of interconnected technologies that must work together.
尽管数字标牌对标识制作商不会造成威胁，但是它代表的是一个复杂的相互影响的互联网络技术。
While the largest projects tend to get all of the mainstream attention, the average digital signage system sale actually involves five or fewer screens.
当最大的项目获得所有主流关注时，其中数字标牌系统平均只包含五个或更少的屏幕。
One way to prove ROI is through viewer analytics, which can gauge the effectiveness of digital signage and will continue to become more mainstream in the future.
一种检验ROI的方法就是通过观众分析得出来的，它可以衡量数字标牌的有效性，并使其在未来变得更加主流。
One way to prove ROI is through viewer analytics, which can gauge the effectiveness of digital signage and will continue to become more mainstream in the future.
一种检验ROI的方法就是通过观众分析得出来的，它可以衡量数字标牌的有效性，并使其在未来变得更加主流。
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