Now, people have manipulated cognitive dissonance in all sorts of ways and, for instance, hazing. Hazing is cognitive dissonance at work.

人们把认知失调应用到各种各样的情况下,例如欺负新人就是应用认知失调的例子。

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And in fact, hazing through cognitive dissonance draws the inference that this is really, really valuable and this is why it exists.

事实上，根据认识失调来运用欺负新人这个手段得出一个结论,这个理论非常有价值，这就是为什么它会存在。

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So, cognitive dissonance will lead you then to think that what you are giving it up for has some value and then you establish a liking for it.

这样认知失调就会让你想到,你为之付出代价的东西一定是有价值的,然后你就会喜欢上它。

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The idea was developed by the social psychologist Leon Festinger and it's called "Cognitive Dissonance Theory."

这个理论由社会心理学家Leon，Festinger提出的,被称为“认知失调理论”

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