"And we have all grown to associate the odor of chlorine, for example, with cleanliness.

VOA: standard.2009.03.30

Senior curator Brandie Smith says people now associate the National Zoo with giant pandas.

VOA: standard.2010.02.02

Some Papua New Guineans associate AIDS and HIV with witchcraft and sorcery and there have been reports of infected people being thrown into rivers, buried alive in graves or being starved to death.

VOA: standard.2009.04.04