Most of the crashes result from distracted driving -- not paying attention to the road.

VOA: special.2010.07.01

might have trouble paying attention. They might not seem to listen.

VOA: special.2009.09.29

"These ads do have a huge impact. So many people know that they are watching the Super Bowl not just for the game but for the ads, that they are paying close attention to the ads and to the messages."

VOA: standard.2010.01.27