"The first thing is not numbers,". "It is to find and fine-tune the right approach to implement the strategy already laid down.

VOA: standard.2009.09.29

Another unique feature of advertising on the Super Bowl is that even many who are not football fans, tune in just to watch the commercials.

VOA: standard.2010.01.27

It was just a matter of knowing where and how to tune in.

VOA: standard.2010.04.16

"I think a lot of them are really derivative of "Lost."" With so many viewing choices, getting audiences to tune in to a serialized drama each week is no easy feat, yet "Lost" managed to hold onto a huge,loyal fan base.

VOA: standard.2010.05.25