The company can organize online publicity campaigns to try to limit the harm done by negative comments or bad news.

VOA: special.2011.07.22

For example, Frito-Lay, before they really had to because of bad publicity, took out all of the Trans fats in their products and that was -they're the largest snack manufacturer in the world so that was a pretty significant advance for the healthiness of their foods.

例如,菲多利,为免受到舆论谴责,他们在政策发布前,就已剔除了其所有产品中的反式脂肪,他们是世界上最大的零食生产厂商,这对他们产品的健康程度也是一大提升

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选