It is referred to as a creative brief in the textbook.
它被称为教科书中作为创意简报。
The key to using design effectively at any level is the creative brief.
在各个阶层有效利用设计的关键，在于创造性的概述。
Writing an effective brief is a creative exercise in its own right.
撰写有效的概要本身就是一项创造性的工作。
Writing an effective brief is a creative exercise in its own right.
撰写有效的概要本身就是一项创造性的工作。
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