Maritime % shipping is an important link in international logistics service.
海洋运输是国际物流服务的重要环节。
Therefore, shipping companies should develop integrated logistics service for the success in the market.
因此，航运企业必须提供综合物流服务，才能立足市场。
Logistics service is a balance of service priority and cost.
物流服务是服务优先与成本间的平衡。
Reverse Logistics; Service Quality; PZB Service Quality Model; Quality Function Deployment; Analytic Network Process.
逆向物流；服务品质；PZB服务品质模式； 品质机能展开；网路层级分析法。
Reverse Logistics; Service Quality; PZB Service Quality Model; Quality Function Deployment; Analytic Network Process.
逆向物流；服务品质；PZB服务品质模式； 品质机能展开；网路层级分析法。
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