The higher the perceived risk—and there's always some risk—the higher the interest rate the bond must carry.
风险越高，当然风险总是有的，债券的利息也越高。
A lot of studies have indicated that consumer perceived risk has stopped consumer from online shopping.
大量的研究表明，消费者对网上购物感知到的风险成为阻碍其进行网上购物的决定性因素之一。
This paper makes an empirical study of the consumers perceived risk when they want to buy high and new technology products.
本文对消费者在购买高新技术产品时的知觉风险问题进行了实证研究。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
This study presents a general mode of influences on the perceived risk, these factors are consumer, product, the vendor and other factors.
本研究构建了消费者感知风险影响因素的一般模式，分别为消费者因素、产品因素、商家因素及与购买相关的其他因素。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
This is likely to reflect choice of destination as three quarters of overseas trips in 2005 were to European countries, but it may also indicate perceived risk, say the authors.
作者认为，2005年，四分之三的出境游是去欧洲国家，这可能反映了人们对于旅游地的选择，但也可能表明了人们的风险意识。
The results shows: the consumers' perceived risk can divide into six facets: the function risk, the value risk, the time risk , the habitual risk, the social risk and the service risk.
研究结果显示：消费者关于高新技术产品的知觉风险可分为六个构面，分别为功能风险、价值风险、时间风险、习惯性风险、社会风险和服务风险；
Perceived risk has been considered as the main factor that inhibits consumers online purchase, and reducing perceived risk is an effective way to boost consumers online purchasing behavior.
感知风险是制约消费者在线购物的主要原因，降低感知风险是促进消费者网上购物的有效途径。
The paper studies how credit card use is influenced by related credit card knowledge, perceived ease of use, perceived usefulness, perceived risk, money&credit attitude and attitude to credit card.
本研究基于技术接受模型理论，利用结构方程模型分析了信用卡相关知识、感知方便性、感知实用性、感知风险、金钱与信用态度、信用卡态度等对信用卡开卡意愿的影响。
The paper studies how credit card use is influenced by related credit card knowledge, perceived ease of use, perceived usefulness, perceived risk, money&credit attitude and attitude to credit card.
本研究基于技术接受模型理论，利用结构方程模型分析了信用卡相关知识、感知方便性、感知实用性、感知风险、金钱与信用态度、信用卡态度等对信用卡开卡意愿的影响。
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