Tenth Edition, Prentice-Hall, Inc. 2003. Provides a good introduction to fundamental marketing concepts.

Philip和Armstrong,Gary合著的Principles of Marketing(第十版，Prentice - Hall,inc . 2003)是一本介绍基础市场营销概念的优秀书籍。

youdao

Tenth Edition, Prentice-Hall, Inc. 2003. Provides a good introduction to fundamental marketing concepts.

Philip和Armstrong,Gary合著的Principles of Marketing(第十版，Prentice - Hall,inc . 2003)是一本介绍基础市场营销概念的优秀书籍。

youdao