In new classical economics opinion, economic reason equals with one's own maximization of interests, the rational economic people are the pursuer of utility maximization.
新古典经济学认为，经济理性是与自身利益的最大化等同，理性经济人是效用最大化的追求者。
For example, the standard economic assumption that people are rational is usually a good one: when the price of beer rises, most people drink less beer.
比如说，标准经济学假设人是理性的，这种假设通常是对的：在啤酒价格上涨时，多数人都会少喝一些啤酒。
However, rational economic behaviors of rational people can't guarantee the improvement of market efficiency, but increase the social cost.
然而，理性人的理性经济行为却不能保证市场效率的提高，相反，却加大了社会成本。
"Rational-economic man" hypothesis and behavior economic theory propose two kinds of explanations of behavior of people.
“经济人”假说和行为经济理论提出了人的行为的两种解释。
"Rational-economic man" hypothesis and behavior economic theory propose two kinds of explanations of behavior of people.
“经济人”假说和行为经济理论提出了人的行为的两种解释。
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