Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。
The author employs market Segmentation and market Targeting Theory to determine the target markets where BD Bycicle Co.
作者采用市场营销学的的市场细分与目标市场选择理论。
Based on market segmentation theory, the analytic methods and processes of AHP application in market segmentation and market targeting are discussed by a case study.
基于市场细分理论，结合案例探讨了层次分析法应用于市场细分与目标市场选择的评价方法。
The marketing strategy analysis includes the market segmentation, targeting and position as well as the market competition, relationship marketing and international marketing.
营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。
The marketing strategy analysis includes the market segmentation, targeting and position as well as the market competition, relationship marketing and international marketing.
营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。
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