The former views language as a social semiotic resource and mainly studies language from the social perspective.
后者从属于认知语用学的范畴，主要从认知和心理角度阐释语言。
Because multimodal discourse is a typical feature of English advertising, it is urgent to try a social semiotic approach to the multimodal discourse of advertisement.
鉴于多模式话语在广告英语中普遍存在，对广告进行多模式话语的社会符号学分析，十分必要。
Functional linguistics approach is no longer just the translation of studies have compared the static grammar level, but a broad vision of cultural and social semiotic perspective.
功能语言学途径的翻译研究已不再只是语法层面的静态比较了，而是有视野开阔的文化和社会符号学视角。
Currently, researching of network interaction, in general, proceeds along two theoretical frames: the theory of social interaction, and semiotic perspective.
关于网络互动的研究大体是沿着两个理论框架展开：一是社会互动理论，二是符号学的视角。
Look for themes - e. g. nonhuman agency, laboratory practice as semiotic activity, critiques of social constructionism - that cross-cut the texts we've encountered.
寻找主题-例如，非人类行动，表意活动的实验室实践，社会构造论评价-这与我们的课文交错。
Placing myself in an environment where I will have to expediently reflect and push against alternated social, economic, semiotic, linguistic and architectonic values.
把我自身置于一个我可以轻易的反映和推出社会、经济、符号、语言、建筑的价值观念的环境中。
Humanized interface design has to reflect its functional value and social value by semiotic features of interface design.
界面设计需要透过界面的语义特征来体现其实用价值和社会的时代感。
Humanized interface design has to reflect its functional value and social value by semiotic features of interface design.
界面设计需要透过界面的语义特征来体现其实用价值和社会的时代感。
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