管理咨询公司贝恩公司（Bain&Company）的市场营销专家Frederick Reichheld表示，大多数交叉营销的失败，是由于公司只考虑到下一期的损益表底线。
Frederick Reichheld, a marketing expert at management consultants Bain & Company, says that most cross-selling fails because companies think only of the next bottom line.
他还被许多公司邀请作为咨询师参与这些公司的战略规划、客户服务策略、公司兼并和市场营销战略。
He is also sought after by companies as a consultant in the area of strategic planning, customer service strategies, corporate alignment as well as sales and marketing strategies.
我们咨询了普林斯顿大学的校友企业家，想知道他们从什么时候开始专注于市场营销，，而不仅仅是销售。
We asked a network of Princeton alumni entrepreneurs when they themselves started to focus on marketing their business, and not just selling.
负责CBU所有出版物、会议、广告和咨询服务的市场营销工作。
Responsible for sales and marketing of CBU publications, conferences, advertising and consulting services.
负责CBU所有出版物、会议、广告和咨询服务的市场营销工作。
Responsible for sales and marketing of CBU publications, conferences, advertising and consulting services.
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