企业要实施诚信营销就必须对社会营销观念有正确的认识。
Enterprises must have a correct understanding of social marketing concept before practicing credible marketing.
社会营销观念要求营销者在确定营销策略时，要考虑企业利润、消费需求和社会利益三者平衡。
The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
市场营销学中主要有五种传统的营销观念：生产观念、产品观念、销售观念、市场营销观念和社会营销观念。
There are mainly five traditional marketing concepts: production concept, product concept, sales concept, marketing concept and social marketing concept.
一是以社会市场营销观念改造企业的经营理念，实现企业由古典经营观向现代经营观的转变。
One hierarchical operation is to change its managerial philosophy with the orientation of social marketing in the purpose of transformation from classic operation to modern operation.
一是以社会市场营销观念改造企业的经营理念，实现企业由古典经营观向现代经营观的转变。
One hierarchical operation is to change its managerial philosophy with the orientation of social marketing in the purpose of transformation from classic operation to modern operation.
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