Even in these difficult times we see "Return on AD spend" (ROAS) as high as 3500% from Internet marketing campaigns we run for our clients.
即使在现在的困难时期，我们为客户开展的互联网营销活动，仍然取得了高达3500%的广告支出回报(ROAS)。
Morgan Stanley, an investment bank, finds that Americans spend 28% of their media time online, yet only 13% of total AD spending is devoted to the Internet.
投行摩根·斯坦利发现，美国人把28%的媒体使用时间花在了互联网上，但该领域对应的广告预算却只有13%。
Hold off on advertising where you cannot measure results (e.g. print) and ROAS (Return on AD spend), or those that have not resulted in good ROIs in the past.
暂停那些不可测量效果和广告开支回报值(ROAS)的广告(如印刷品)，或者那些ROI较低的渠道。
Seeking business from the net may in fact be inevitable when a major ad slump is draining TV's willingness to spend big bucks on sports.
由于广告业的萧条，电视不愿意在赛事转播上花费太多钱财，体育组织从互联网寻求商机已不可避免。
After all, advertisers spend billions of dollars on television AD time because they trust this assumption as well.
毕竟广告商在电视的广告时段上花上数十亿美元就是他们也相信这个假设。
After all, advertisers spend billions of dollars on television AD time because they trust this assumption as well.
毕竟广告商在电视的广告时段上花上数十亿美元就是他们也相信这个假设。
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