This research is the springboard of brand extension principles and decision - making processes.
这个问题成为研究品牌延伸原理和决策的基本出发点。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
Therefore, this paper will study the factors which affect the luxury brand extension from consumer's point.
因此，本文将从消费者角度研究影响奢侈品品牌延伸的因素。
Based on the theoretical summary, the paper chooses to research brand extension from the point of consumer.
在理论研究的基础上，本文选择了从消费者角度对品牌延伸的决策及评估进行研究。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
This article in the management view to study about the brand extension strategy which is divided into five parts.
本文从管理学的角度剖析品牌延伸的策略，共分为五部分。
The operation of school brand includes school brand creation, school brand maintenance and school brand extension.
学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。
Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.
本文从品牌延伸的概念出发，对国内外近年来关于品牌延伸的最近研究成果进行了回顾和整理。
If the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值，对企业已有的经营优势会产生一种战略性的损坏。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
Brand extension is an important means by which corporation directly gain profits and endlessly accumulate and expand their brand assets.
品牌延伸是企业直接获得利益并不断积累和扩大品牌资产的重要手段。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
In a highly competitive market, how successful implementation of apparel brand extension strategy in garment industry has become a significant issue.
如何在高度竞争的市场上，成功地实施服饰品牌延伸策略已成为服装行业思考的重要课题。
In view of the brands individual character, the article point out that the brand extension is an integrated process that need to be analyzed overall.
本文认为从品牌个性完整一致的角度来看，品牌延伸是一个整体行为，需要全局性的分析与把握。
SOTO Faso from the establishment of brand extension has been recommended by the professional media and unanimously endorsed by the majority of users.
SO TO索拓品牌从成立至今，得到了专业媒体的推荐与广大用户的一致肯定。
Women Today implements differentiation strategy through differentiated brand image, differentiated brand activities and differentiated brand extension.
《今日女报》通过品牌形象差异化、品牌活动差异化、品牌延伸差异化实施其品牌差异化战略。
The liquor industry has entered the brand competition time; there are both successes and failure in the brand combination and the brand extension strategy.
白酒行业已进入品牌竞争时代，目前各白酒企业在品牌组合战略和品牌延伸战略实践中成败皆有。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
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