Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.

同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；

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Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.

同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；

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