Spreading the click fraud out across thousands of sites makes it harder to detect, but it also requires a lot more people to perpetrate it.
在数万站点上进行点击欺诈让侦测工作变得非常困难，但是这种诈骗方式也需要大量的人手来实施。
At the very least, that means clamping down on click fraud; but it also presents an opportunity for entrepreneurs to invent new models that are less vulnerable to abuse.
退一万步说，这意味着必须对点击欺诈进行打压；而对企业家们而言，这也不失为一次研发不易遭受滥用的新模式的契机。
Eric Schmidt, the boss of Google, caused uproar a few months ago when he seemed to suggest that the "perfect economic solution" to click fraud was to "let it happen".
谷歌的老板埃里克·施密特几个月前似乎暗示对付点击欺诈的理想的经济办法就是听之任之，这在当时引起了骚动。
Pay-per-click advertising is not without its problems— especially "click fraud", the practice of generating bogus clicks for devious reasons, such as making a rival advertiser pay for nothing.
点击付费广告也不是没有它自己的问题，特别是“欺诈性点击”，一种为了不正当理由比如让竞争对手损失而诞生的伪点击行为。
Pay-per-click advertising is not without its problems— especially "click fraud", the practice of generating bogus clicks for devious reasons, such as making a rival advertiser pay for nothing.
点击付费广告也不是没有它自己的问题，特别是“欺诈性点击”，一种为了不正当理由比如让竞争对手损失而诞生的伪点击行为。
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