On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
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