Therefore, the marketers have to become fully aware of cultural differences in consumer decision-making styles when exploring foreign markets.
因此,在开拓国外市场时,营销者必须充分意识到消费者决策风格的文化差异。
Considering the premise of search cost and information-based free-riding behavior, the paper reconstructs the consumer decision-making model.
在考虑搜索成本及信息搭便车行为的前提下,重新构建消费者决策模型。
The research shows that the diversification of the consumer decision-making in rural areas of Anhui has been a challenge currently to the large-scaled chain retailing.
调查表明,安徽农村消费者消费决策多维化的特征,对当前大规模连锁零售的经营模式提出了挑战。
The object of study is in the urban university students in Jinan, aged between 18-23 years old, most of which have distinctive personality traits and consumer decision-making styles.
研究的对象是济南市区在校大学生群体,年龄在18—23岁之间,他们大都具有鲜明的个性和消费决策风格。
The consumer decision-making features are not only the fact of the rural consumers, but also the exterior environment that the retailers rely on.
消费决策特征既是农村居民的消费现实,又是零售商经营所依据的外部环境。
Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
基于这样的环境和背景,本文以消费者决策风格为细分基础,展开了针对大学生的奢侈品购买动机研究。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
消费者决策型态是消费者选择商品或服务时的一般心理定位,它一致地支配着消费者的决策行为。因此,它是零售商选择目标市场和制定促销策略的重要依据。
Cultural factors, which include culture and values, subculture, and social class, exert the broadest influence over consumer decision making.
文化和价值,亚文化和社会阶层等在内的文化因素对于消费者决策行为有着广泛的影响。
Cultural factors, which include culture and values, subculture, and social class, exert the broadest influence over consumer decision making.
文化和价值,亚文化和社会阶层等在内的文化因素对于消费者决策行为有着广泛的影响。
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