The first chapter is an extension of the brand have a market study and significance of research methods;
第一章介绍了品牌延伸产生的市场环境及研究意义、研究方法；
With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.
随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
通过对动物社群敌友指数模型与品牌延伸的相似处的对比，借以建立品牌延伸规模模型，讨论品牌延伸的适当规模问题。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The operation of school brand includes school brand creation, school brand maintenance and school brand extension.
学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。
If the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值，对企业已有的经营优势会产生一种战略性的损坏。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
Products image is an important component of the company, shaping product image is an extension and consolidation of the brand.
产品作为企业形象的一个重要构成部分，产品形象的塑造是对企业品牌的延伸与巩固。
Liushen national brand culture, strategy of the product, the place in the market as well as the extension of the product are related.
对六神的本土品牌文化、产品策略、产品定位以及产品的延伸进行了论述。
In the fierce market competition, the luxury enterprises in order to safeguard and consolidate the status of the original brand, increase brand value, have taken brand extension strategy.
在激烈的市场竞争中，奢侈品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
Signs of the image to the local design and extension of the blue and gold colors mainly to convey noble, comfortable, elegant brand temperament.
标志以地方名形象来进行设计和延伸，色调以蓝色和金色为主，传达高贵，舒适，幽雅的品牌气质。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
This research is the springboard of brand extension principles and decision - making processes.
这个问题成为研究品牌延伸原理和决策的基本出发点。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
Excellent service is an important extension of product value, is an important manifestation of the brand image.
卓越的服务是产品价值的重要延伸，是品牌形象的重要体现。
The appraisal of brand extension has been carried through by the way of qualitative analysis before, which makes it difficult to eliminate the influence of contrived factors.
以往对品牌延伸效果的评价大多采用定性分析，主观性强，难以消除人为因素的影响。
Starting with the concept of straits tourism brand, this paper analyzes the connotation, extension and characteristics of straits tourism brand.
文章从海峡旅游品牌的概念入手，分析了海峡旅游品牌的内涵、外延及其特点，提出了海峡旅游品牌战略的构成及功能。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
Fashion brand extension, as a great concern from the fashion industry, is one of the most efficient ways to make full use of brand assets and prolong the life cycle of brand, especially strong brand.
服装品牌延伸是充分利用品牌资产、延长品牌特别是强势品牌生命周期的有效方法，受到国内外服装界的广泛重视。
Extension cable companies will be full of all the staff dedicated to provide you with better service, we will continue to progress and to become a model for the industry and excellent brand.
索拓公司全体员工将以饱满的热忱，为您提供完善的服务，我们将不断进步并争做同行业中的楷模及卓越品牌。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
By brand, brand extension, brand extension of the performance of the connotation defined, should be made to understand how the analysis of brand extension strategies.
通过对品牌、品牌延伸、品牌延伸绩效的内涵进行了界定，提出应该怎样分析理解品牌延伸策略。
In the fourth chapter, the thesis built an efficiency analysis model of FMCG brand extension in the presence of DEA methods and combining the characteristics of FMCG.
在第四章借助DEA方法结合快速消费品的特点构建了快速消费品品牌延伸有效性分析模型。
The author is from experiencing setting out oneself, drama, performer who has explained column opera, making the extension of the integration of the resources and brand of the group and advertisement.
作者从自身感受出发，阐述了栏目剧的剧本、演员、制作团队及广告等的资源整合及品牌的延展。
The author is from experiencing setting out oneself, drama, performer who has explained column opera, making the extension of the integration of the resources and brand of the group and advertisement.
作者从自身感受出发，阐述了栏目剧的剧本、演员、制作团队及广告等的资源整合及品牌的延展。
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