There are many reasons big companies fail, but the one I want to focus on is selective perception.
大公司的失败往往有很多原因，但我在此想探讨的关键在于人的固有观念。
When decision makers selectively organize and interpret events based on their biased perceptions, they're using the selective perception bias.
当决策者陷入选择性知觉的时候，他们会选择性地根据他们错误的直觉去组织和阐明事件。
Perception is the understanding of stimuli. It is selective, depending on exposure to stimuli and attention paid to them.
感知是对各种刺激的理解。它是有选择性的，取决于刺激物的暴露程度以及对它们的注意力。
It allows the brain to process information from senses such as vision and touch, and enable the sort of thinking involved in selective attention and perception.
下顶叶使大脑能够处理从诸如视觉和触觉等感官传来的信息，并使涉及有选择性注意和知觉之类的思维活动得以进行。
It allows the brain to process information from senses such as vision and touch, and enable the sort of thinking involved in selective attention and perception.
下顶叶使大脑能够处理从诸如视觉和触觉等感官传来的信息，并使涉及有选择性注意和知觉之类的思维活动得以进行。
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