Mapping consumer insights into the decision-making and buying process.

在决策和购买流程中定位客户内在需求。

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Consumer consideration set is of great importance in consumer decision process, a brand can only be bought when it is concluded in the consideration set.

消费者考虑集是消费者决策过程中的重要阶段，品牌只有进入考虑集才有可能被最终购买。

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This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.

本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点，最后分析了旅游购物新的发展趋势。

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The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.

消费者决策过程的理论是指，消费者为了满足某种需求决定购买商品的过程。

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Next, the theoretical models on consumer purchase decision and the process of purchase decision are discussed. And then the variable and questionnaire meeting the aim of this study are designed.

接着详细探讨了消费者购买决策相关理论模型及购买决策过程，设计了符合本研究目的的变量和问卷。

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Based on consumer decision-making process theory, this paper, the media portfolio strategy, both hard and soft tactics and strategy in a timely manner appropriate strategy.

在综合分析各种因素的基础上，本文提出了媒体组合策略、软硬兼施策略和适时适度策略。

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Based on consumer decision-making process theory, this paper, the media portfolio strategy, both hard and soft tactics and strategy in a timely manner appropriate strategy.

在综合分析各种因素的基础上，本文提出了媒体组合策略、软硬兼施策略和适时适度策略。

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