Semiotic affirms the intentional relationship between the subject and the semiotic object.
符号学肯定了主体与符号客体之间的意向性关系。
American philosopher Charles · S · Peirce fully advances the semiotic concepts and categories.
美国哲学家皮尔士全面提出了符号学概念和研究范围。
This dissertation made an attempt in exploration of advertisement translation from the semiotic perspective.
本文从符号学的角度对广告翻译进行了尝试性的探索。
At the deep level the values and the axiology of the case report are presented in the form of the semiotic squares.
在深层结构中，案例报告的价值体系通过符号学矩阵体现出来。
You remember the whole argument: I have to see the red light in the context of the semiotic system to which it belongs.
你们应该还记得整个论述过程：，必须把红灯放在它所属，的符号系统中来理解。
As we know Nietzsche also points out this component, in this way he accentuated the semiotic character of consciousness.
如我们所知，尼采同样指出了这一点，这样他强调了意识的符号性。
The discovery of the semiotic world, a tough problem put forward by the 20th century philosophy, still remains unsolved.
符号世界的发现是2 0世纪哲学提出而又未能解决的一个难题。
She believes that the text is the subject of semiotics and that the semiotic process has two modes: the semiotic and the symbolic.
她将文本定义为符号学研究的对象，认为作为一种实践过程的符号具有两个特征：前符号态和符号象征态。
It has the function, in other words, of negating its own meaning in another semiotic system, in this case the semiotic system of the stoplight.
也就是说，他有这样那样的功能，在不同语义系统中表示的甚至完全相反，就像红灯表示的这些不同含义一样。
So once again you get a clash, an unresolved clash, but a clash that arises from and participates in the semiotic structure of a common code, right?
所以我们再次看到了冲突，没有被解决的解决的冲突，但这个冲突产生于并参与了，共同编码的语言结构，对吧？
There are three aspects concern with this study:Firstly, the semiotic characteristic of Single-outline Flat-color image and separated visual elements;
这部分的研究主要从三个方面展开：一是单线平涂图像构成元素的符号性及整体图像的符号性；
The idea of Yi conceived in the semiotic system and the hexagram & line statements becomes the main stream in the long river of the history of Chinese culture.
由此符号系统与卦爻辞组成的文字系统共同絪缊而成的大易思想在科技与人文演化的历史长河中成为中国传统文化的主脉。
Nowadays, domestic and overseas experts on pragmatics restart their efforts on lying, focusing their attention on its pragmatic classification and the semiotic value.
如今国内外语言学界对于说谎的研究开始关注，他们对于说谎的探讨多围绕其语用分类、符号学价值等等。
Through the analysis of Eco's semiotic theory. This paper attempts to illustrate the semiotic foundation of "the textual intention " and hence points out its limitation.
本文试图通过对艾科所提出的符号理论的分析，说明“本文意图”在其符号学中的理论依据，并指出其局限。
From the semiotic perspective, advertisements are a complex system of signs, and all the elements in the advertisements can be regarded as signs, such as characters, objects, sounds and scenes.
从符号学的角度来说，广告就是一个复杂的符号系统，广告中的所有因素，诸如人物、事物、声音、场景等等，都可以看作符号。
This paper presents a brief discussion on Chinese cybertalk from the semiotic perspective, and the homophony strategies are considered to be the main and effective way to produce the cybertalk signs.
本文从符号学的角度对网语进行了初步探讨，认为谐音策略是网语符号生成的主要方式之一，并归纳分析了谐音对译、谐音别解、谐音仿词、谐音代字、谐音假借和谐音节略六种形式。
That's because the red light is actually not a gross constituent unit in a semiotic system, right?
那是因为红灯不是这一符号系统的一个主要组成单元，对吗？
Other systems: the gestures that mimes use, semaphores, are all semiotic systems.
其他的系统，比如手势，模仿，信号，他们都是符号系统。
Now Zipperstein taught two courses in the newly created Program in Semiotic Studies: Introduction to Semiotic Theory, in the fall, and, in the spring, Semiotics 211.
现在，季波斯坦在新创建的“符号学研究项目”中教两门课程：上半学期的《符号学概论》和下半学期的《符号学 211》。
The complete meaning of semiotic consists of its existing meaning, pragmatic meaning and logical meaning.
符号的存在意义、实用意义和形式逻辑意义构成符号的完整意义。
In order to find out the causes of loss of meaning and to make the loss as less as possible, this thesis makes a comprehensive analysis of the phenomenon by applying semiotic meaning theory.
本文运用符号学的意义理论，对英汉翻译中存在的意义流失现象进行全面的剖析，旨在了解造成这一现象的各种原因，尽量减少翻译中的损失。
On the whole what langer explores are the aesthetic issues of expressivity and sensibility in the categores of artistic forms artistic discourse arid semiotic significances.
整体看来，苏珊？朗格所探索的，是在艺术形式、艺术话语和符号意义里面的表现性和情感性这样的美学问题。
Because multimodal discourse is a typical feature of English advertising, it is urgent to try a social semiotic approach to the multimodal discourse of advertisement.
鉴于多模式话语在广告英语中普遍存在，对广告进行多模式话语的社会符号学分析，十分必要。
Combining semiotic perspective, the value of tourism products made not only contains the value and value should also include the symbol value.
结合符号学的观点，提出旅游产品的价值不仅包含使用价值和价值还应包括符号价值。
Second, an understanding of the potential of the two semiotic systems in terms of their image-making.
其次，要理解两种不同语言中的不同符号学体系下的潜在意象；
From the Angle of semiotic study, if we take a literary work as a sign, its signified is the message it conveys.
从符号学的角度，如果把《红字》作为一个符号，这个符号的所指就是文学作品传达给读者的信息。
Due to the structural dislocation between the transmitter and the audience, there exists a semiotic dissymmetry in the advertising text from the surface framework to its deeper logic.
由于传播者与受众之间的结构性错位，从广告文本的表层结构到深层逻辑都存在着符号不对称性。
From a semiotic perspective, this paper analyses the static and dynamic structures of mood in Chinese classical poetry and interprets its fixed national nature.
本文从符号学的角度切入，分析了中国古典诗歌意境生成的静态结构和动态结构。并对其中“象”的质的规定性进行了阐释。
The classification of signs serves as a very important component for Peirce s semiotic theory.
符号的分类问题是皮尔士符号学说的一个非常重要的组成部分。
As a kind of semiotic system of human communication, language is the carrier of culture, which reflects different cultural psychology of different nations.
语言作为一种人类交际的符号系统，具有承载文化的功能，不同的民族文化反映了不同的民族文化心理。
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