In searching for norms in the sense of authoritative standards of what ought to be, rather than in the sense of what is average and thus can be considered normal, normative ethics aims to dictate.
在寻求规范的过程中，就意义上而言，寻找的是规定的权威标准规范，而不是从平均的角度被认定为常态化，规范的伦理目的在于指示。
The focus of strategy scholars is still on ‘what ought to be’ rather than ‘what is’.
战略学者们的焦点仍然是“应该是什么”而不是“是什么”。
What ought to be a normal Christmas day turns into an adventure when Horace loses his mother.
圣诞节那天，他在超级市场收到一份圣诞礼物，却和母亲走丢了，他遇到了约翰。
What need is there of suspicious fear, since it is in thy power to inquire what ought to be done?
既然探讨应当做什么是在你的力量范围之内，多疑的畏惧有何必要呢？
Now he saw clearly what all the terrors he had seen came from, and what ought to be done to put a stop to them.
现在他才明白，他亲眼目睹的一切惨事是怎么产生的，怎样才能加以消灭。
And several studies have shown what ought to be common sense: that people think more deeply if they are not constantly distracted.
已有好几项研究得出一个应该是常识的结论：如果不被频繁打扰，人们的考虑就会更加缜密。
It tells us from early childhood what matters, what to prefer, what to avoid, and what to do. Culture also tells us what ought to be.
从我们很小的时候开始，文化就告诉我们应该看重什么、偏好什么、规避什么和做些什么，文化还告诉我们事物应该是什么样。
It is the only thing that remains to us to serve as a sky, my good friends, that is why I use it, to put on it what ought to be your constellations.
这是唯一留给我们充当天空的东西，我的朋友，这就是为什么我使用它，在它上面放置应该是你们星座的东西。
Fried and Hansson argue that traditional Internet entrepreneurs pay too little attention to what ought to be one of the main functions of business: making money.
弗里德和汉森认为传统的网络企业家对公司的一个主要的功能——盈利过于忽视。
Yet, on the contrary to studies in other disciplines, studies in the discipline of strategic management often overlooks to make linkages from 'what is' to' what ought to be '.
然而，与其它学科中的研究相对的是，战略管理学科中的研究通常忽视了在“是什么”和“应该是什么”之间建立联系。
To restate what ought to be obvious: weak as some of the continent's economies now look, the benefits of being part of the world's biggest and richest common market still outweigh the costs.
重述一下很明显的一个事实：尽管一些欧陆国家的经济现在看起来萎靡不振，但作为这个世界上最大、最富有的共同市场的一成员还是划算的。
By knowing precisely what you are receiving and what you are missing out on, you ought to be able to make better decisions.
通过准确地知道你会得到什么，又将错过什么，你应该能做出更好的决定。
They'd get better, because we would have to start making them what they ought to be right now.
他们会好起来的，因为我们必须开始让他们成为他们现在应该成为的样子。
Living with a family for a year had not given him the full complement of normal human emotional responses, but at least it had made him more aware of what they ought to be.
和家人一起生活的一年并没有完善他作为正常人的情感反馈，但他至少知道应该做什么。
Before discussing how and why this might be, I ought to explain what psychologists mean by intelligence.
在谈论如何和为何这样之前，我应该解释心理学家关于智力的理解。
Many times, our doubt is due to our confusion about what we think God ought to be doing.
很多时候，我们的疑惑来自于混淆，我们总是自己觉得神应该作什么。
Carly: Well, I think it certainly helps in the sense that what investors, what employees, what customers ought to be focused on in this time is: are the basic strategies changing?
卡莉：我认为那肯定是有帮助的。投资者、雇员和顾客在这样的时候应该集中关注以下几点：基本的战略改变了吗？
We are not living under the old covenant in which we have to run to the priest to find out what we ought to be doing all the time.
我们没有活在旧的律法下，在旧律法中我们不得不跑去祭师处弄清我们每时每刻都应该做些什么。
But I was not then master enough of myself to know what could or ought to be revealed.
可是当时我自己也捉摸不住自己，不知道哪些话可以讲，哪些话应该讲。
What we must take away from this is that CDS are toxic instruments whose use ought to be strictly regulated: Only those who own the underlying bonds ought to be allowed to buy them.
我们从中应该学到，CDS是一种有害的金融工具，其用途应该被严格规范：只有持有其所包含的债券的个人或机构才能购买。
What we really ought to be doing here is concentrating on fixing the financial system and the housing problem. Not using this crisis as an excuse to go on an explosion of spending.
我们真正应该做的是集中精力整顿金融系统和房屋市场问题，而不是利用这场危机去使开支暴涨。
The role of the industry and NEI are very important because the NRC will tend to go to one extreme about what the solution ought to be and the industry says well lets be more reasonable.
这个行业和NEI的角色是非常重要的，因为NRC会倾向于一个极度的，关于解法应该要是什么，这个行业认为，让我们更加理性。
Well I ought to be able to do that by simply generalizing the loop. And that's what the next piece of code on your a hand out shows you.
好的通过生成这个循环,我应该能够达到目的,这也是你们的讲义中下一段代码。
Wealth readers, what other qualities do you think millionaires ought to be looking for in a spouse.
读者们，你认为大款征婚还应该要求对方具有哪些素质呢？
This week's leader addresses the response from foreign donors, and what it ought to be.
本周《经济学人》社论版针对外国捐助者的反应及何为恰当的反应态度进行申述。
Rather than chasing the market's tail, the Fed ought to be asking what the markets' fall really signals.
与其被市场牵着鼻子走，美联储倒不如认真解读市场下跌的信号。
Of the five gravitational wave detectors around the world, Hogan realised that the Anglo-German GEO600 experiment ought to be the most sensitive to what he had in mind.
在全世界的五个引力波探测器中，霍根认为英德合作的GEO600实验应该最能探测出他想要的。
Of the five gravitational wave detectors around the world, Hogan realised that the Anglo-German GEO600 experiment ought to be the most sensitive to what he had in mind.
在全世界的五个引力波探测器中，霍根认为英德合作的GEO600实验应该最能探测出他想要的。
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