建设品牌的策略三步曲。
这里有六个原则，开创建设品牌以及现实世界的例子，为什么事宜。
Here are six principles for creating and building brand as well as real-world examples of why it matters.
建设品牌资产要求相当努力，一些公司使用其它方式从强势品牌获得好处。
Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.
在服装业的引领下，家具制造商尽力建设品牌，开拓高端市场：纳图兹一贯将沙发当作“价格可以承受的奢侈品”出售。
And following the lead of the clothing industry, the furniture-makers have done their best to build up their brands and move upmarket: Natuzzi has always sold its sofas as "affordable luxury".
付费搜索能让你控制你的能见度、信息传递和与顾客互动，这都是品牌建设的关键元素。
Paid search offers the ability to control your visibility, messaging, and customer interaction-all key elements in brand building.
他说：“这全都关乎于广告和品牌建设，这将会有大规模的宣传。”
"It's all about advertising and brand building," he said. "That's going to be massive publicity."
这就是为什么你需要想出很好的策略提升你的搜索排名来建设你的品牌。
And that is exactly why you need to have a well thought out strategy to leverage search to help build your brand.
当然了，你现在最为迫在眉睫的问题可能是品牌建设，这时从大公司来了一个很有能力的家伙，他也许能解决这个问题。可是从你让他去做市场推介那一分钟起，你就死定了。
Sure, branding might be the big problem you have right now and a kick-ass person from a big company might be able to tackle that, but the minute you need them to work on lead generation you’re toast.
聪明的营销人员将利用搜索提高他们线下品牌建设的效果。这样做最终将建立他们品牌整体的影响力。
Smart marketers will leverage search to improve the efficacy of their offline branding efforts, and in doing so, ultimately build the overall strength of their brand.
但逐渐增加的证据表明怀疑者是错误的：搜索确实能在你的整体品牌建设成果中起到很大的作用。
But evidence increasingly shows that the doubters are wrong: search can in fact play a powerful role in your overall branding efforts.
一些长期的想法，譬如品牌建设经常被忽略或者低估。
Long-term ideas like branding are frequently dismissed or under-valued.
该计划同样将宝洁公司的品牌建设、零售、分销、生产优势和梯瓦公司结合起来。
The plan also brings together P&G's brand and retail strength with Teva's pharmacy, distribution, and manufacturing presence.
电子设备的生产商们一向通过精心的品牌建设和营销活动来向大众传递它们并非仅仅在兜售装着一堆电子元件的漂亮盒子而已的理念。
With elaborate branding and advertising campaigns, gadget-makers have long promoted the idea that they were selling something more than just a bundle of electronics in a snazzy case.
建设可靠的品牌拥护者。
如何使你的客户参与到品牌建设中来？
使用付费搜索来增强线下品牌建设。
他承认，在品牌建设、与那些拥有数十年消费者认知和市场经验的外国品牌相比，比亚迪还有很长一段路要走。
He acknowledges BYD has a long way to go in building its brand to compete with foreign ones with decades of consumer awareness and marketing experience.
为了对抗这一问题，一些企业试图让消费者参与到自己的品牌建设中来。
To combat this problem, some firms try to involve consumers in developing their brands.
它抓住了移动手机市场的崛起，并将自己建设成最具影响力的品牌。
It captured the emerging market for mobile phones and built the industry's most powerful brand.
该代表团将包括城市基础设施建设、城市规划、矿业、能源、法律、金融、建筑、水力、动力、教育和品牌营销部门的公司主管。
The delegation will include chiefs of companies from urban infrastructure, town planning, mining, energy, legal, financial, construction, water, power, education and brand marketing sectors.
从一开始，我的梦想，与参议院…你知道，我一直很喜欢建筑公司和建设的品牌和标识。
From the start, my vision with Senate... you know, I always liked building companies and building brands and logos.
信息网络社会，存在新的影响品牌建设的因素。
There are the new factors that influence building brand in the information society.
希望能够对中国主题公园民族品牌的建设贡献力量。
In hopes of the Chinese theme park national brand construction contribution strength.
我们着眼于长期，关注于全力支持我们的客户，用最健康的方式建设我们的品牌，经营我们的业务。
We take a longer view that focuses on supporting our customers as the healthiest way to build our brand and our business.
五是加强消费品品牌建设，提高中国消费品知名度和美誉度，消费品质量竞争力指数稳定在84以上。
The five is to strengthen the consumer goods brand building, improve the Chinese consumer visibility and reputation, consumer product quality competitiveness index stabilized at more than 84.
市场营销组合应关注建设和保护品牌资产。
The marketing mix should focus on building and protecting brand equity.
吉祥物应该与你的业务相关联，从而使品牌建设和营销努力效果最大化。
The mascot should correlate with your business in order to maximize your branding and marketing effort.
地市级电视媒体由于频道资源短缺、内容经营资金匮乏，品牌建设步履艰难。
The city television medias have not enough channel resource and operating funds, and it is very hard for them to build brand.
地市级电视媒体由于频道资源短缺、内容经营资金匮乏，品牌建设步履艰难。
The city television medias have not enough channel resource and operating funds, and it is very hard for them to build brand.
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