But to a new breed of computers specially programmed to trade automatically on the latest news stories, it could be enough to make a huge sum of money.

Back in 2003, Newsweek's cover blared, "We're Not In the Mood, " and the story hasn't gone away.

In the information age, if you want to make your twitter impressive to others, you should make the first sentence like the headlines of news: simple but containing the most important information.